The Downtown  Improvement District
Strategic Plan



At the beginning of the 2023-2024 Fiscal Year the Board embarked on a year long journey to compose a comprehensive strategic plan to provide the framework for the District’s decision making for the next 5-10 years.
The Strategic Plan creates a road map for re-vitalization and vibrancy while providing guidance for rational decision making.
The Plan identifies opportunities to make the District a more engaging, vibrant destination that fosters stronger partnerships with property owners, business owners, the City, and other key stakeholders.

The Plan identifies Five (5) “Focus Areas” that will serve as the foundation for all decision made by the Board.

Focus Area 1: Economic Vitality
Focus Area 2: Advocacy and Partnership
Focus Area 3: Beautification and Placemaking
Focus Area 4: Marketing and Image
Focus Area 5: Clean, Safe, and Welcoming

View the Strategic Plan

Workshop Video
Meeting Summary

We are always eager to receive feedback and comments on our programs and initiatives. Please get in touch with us and let us know.
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