Launched in 2003, Lateral Capital is the Early Stage investment business of former Pillsbury Company CEO and long-time Procter & Gamble executive, John Lilly. The first two Lateral Capital funds were all “personal money,” invested in parallel with other interested investors, including Tom Moore and Steve Gold. Lateral Capital III is a partnership with former P&G colleague Jeff Ansell. Lateral Capital IV, V and VI are structured as a Limited Partnership with 45 senior business executives.